Joy to the World

PLUNGE INTO SUMMER WITH 'ECO-CHIC' SWIMWEAR

The tagline on Reformation's swimwear page reads 'Skinny dipping is the #1 most sustainable option. This is #2' but this sustainable lifestyle brand that makes stylish eco-conscious fabrics limited-edition collections is no stranger to one-liners. Last year it's CEO neatly summed up Reformations ethos by saying it "makes killer clothing without killing the environment."

So, now that summers upon us, for those environmentally conscious consumers who don't want to sacrifice style and quality, why not check out the brand, which is based in LA, and also has clothing stores around the US, Canada the UK and concessions in stores in Australia, Ireland and France? It also has a website. From recycled and eco fabrics to recycled hangers, a heat reflecting roof and clean energy in the factory to processes that reduce environmental impact and eco-friendly packaging for at-home shipments, every piece is carefully considered along with a suite of online resources to help you to keep your clothes around for as long as possible.

Their afore-mentioned new swimwear collection is vintage-inspired - a playful mix of summer nostalgia with sleek silhouettes and modern elements. There are also a great choice of sizes and colours made to mix and match. Flattering styles such as 'Joy', 'Rio' 'Posidonia' 'Valera', 'Wailea' etc., are crafted from EVO by Fulgar which is a super-soft, plastic-free, renewable, biobased fibre made from the castor plant which requires minimal water to grow. If you're in need of some stylish new swimwear that's also kind to the planet, you can check out their range HERE. In another line that could almost read from their marketing 'blurb', 'Being half naked will probably never feel so good!'.

Photo credits: Reformation